Privacy Notice

🏛️ Identity of the Responsible Party

Mind & Apple (“Mente y Manzana”, “we”, “our” or the “Site”) is responsible for the processing of personal data collected through the website and its subdomains, as well as subscription forms, comments, surveys and any other digital channel operated under the brand.

📦 Data We Collect

We only collect the information strictly necessary to operate the site, deliver content, process newsletter subscriptions, and improve the editorial experience.

• 🪪 Identification data. Name or pseudonym and email address when you subscribe to the newsletter or leave a comment.
• 🌐 Browsing data. IP address, browser type, operating system, language, pages visited, time spent on the site, traffic source, and scroll patterns.
• 💬 Communication details. The content of the messages you send us through contact forms or email.
• 🔗 Affiliate interaction data. Anonymous records of clicks on affiliate links (Amazon Associates or other networks) used for aggregated performance reports.
• 🧬 Self-declared sensitive data. Health information, habits, physical or cognitive goals that you voluntarily choose to share when answering surveys. This information is not required to access the content and is handled with enhanced security measures.

🎯 Purposes of the Treatment

Primary (necessary) purposes. To deliver the requested editorial content, operate and maintain the security of the site, respond to your messages, manage your newsletter subscription, handle requests for ARCO rights, and comply with legal obligations.

Secondary purposes (optional). Aggregate statistical analysis of editorial performance, newsletter thematic segmentation, improvement surveys, sending curated recommendations, and commercial communications related to affiliate products.

⚖️ Legal Basis and Consent

The treatment is carried out under the protection of the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP) and its Regulations, as well as the General Data Protection Regulation (GDPR, EU 2016/679) for users located in the European Economic Area.

The applicable legal bases are: (i) your express consent when subscribing or submitting forms; (ii) the execution of the information relationship; (iii) the legitimate interest in maintaining security and improving the site; and (iv) compliance with applicable legal obligations.

🍪 Cookies and Tracking

The site uses its own and third-party cookies for technical, analytical and affiliate purposes.

• ⚙️ Essentials. Necessary for the site to function. They cannot be disabled.
• 📊 Analytics. Google Analytics or equivalent engines. They measure traffic in aggregate.
• 🛒 From affiliates. Amazon Associates or others. They award commissions when you complete a purchase after clicking on a recommended link.

🔄 Transfers and Managers

We share data exclusively with service providers who deliver technical services under contract:

• 🏗️ Hosting: Hostinger International, Ltd.
• ✉️ Newsletter: email marketing provider.
• 📈 Analysis: Google Analytics or equivalent.
• 💸 Affiliates: Amazon Associates and similar companies.

Data processors are contractually obligated to process data exclusively in accordance with our instructions and applicable laws. Some transfers may involve sending information to the United States or other countries, in which case we apply standard contractual clauses and equivalent safeguards.

🔑 Your ARCO Rights

You have the right to access, rectify, cancel or oppose to the processing of your personal data (ARCO rights), as well as to portability and limitation of processing.

You can also file a complaint with the INAI (Mexico) or before the competent control authority in your jurisdiction.

🛡️ Conservation and Safety

We retain the data for the time necessary to fulfill the purposes described and, subsequently, for the applicable legal periods.

• 🔐 Encryption in transit (HTTPS/TLS).
• 🚪 Access control to the database.
• 💾 Backups encrypted.
• 🔍 Periodic reviews security.

🚸 Minors

This site is intended for people over 18 years of age. We do not knowingly collect data from minors. If we detect information from a minor without verifiable parental consent, we will delete it immediately.

🔄 Changes to the Notice

We may update this Notice when our practices or applicable regulations change. The current version will always be posted at this same URL with its update date. When changes are material, we will notify active subscribers by email.